The DP World Tour today announces that Standard Chartered, the leading international banking group, has become an Associate Partner, and Official Banking Partner, in a multi-year agreement.
As part of the agreement, Standard Chartered will benefit from highly visible branding across the Tour’s media and digital platforms, as well as enjoying access to the Tour’s premium hospitality services and exclusive Pro-Am experiences at tournaments on the DP World Tour schedule. Standard Chartered will also become an Official Tournament Partner at the Singapore Classic and the BMW PGA Championship – a Rolex Series event. This affords additional on-course branding opportunities, as well as golf clinics hosted by DP World Tour professionals at these tournaments.
Sustainability will be an important part of the partnership programme, with both organisations collaborating on sustainability projects during the partnership agreement. This will further support the Tour’s Green Drive sustainability programme, which commits the Tour to achieving net zero carbon emissions by 2040 and aims to leave a positive lasting impact on the courses, countries and communities visited each season.
Speaking about the new agreement, Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and CEO of Europe & Americas, Standard Chartered, said: “We’re delighted to be partnering with the DP World Tour, the Singapore Classic and the BMW PGA Championship. Standard Chartered has a presence in Europe and the Americas, Asia, the Middle East and Africa, and through these tournaments, we’ll be able to offer exclusive golf experiences to our clients in several of the Bank’s key markets. We’re also looking forward to working closely with the DP World Tour on joint sustainability initiatives throughout our partnership.”
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the DP World Tour, added: “Standard Chartered is a global business with a presence in 59 of the world’s most dynamic markets. The DP World Tour’s truly global footprint and golf’s growing popularity, made us an attractive proposition to further build their brand across the globe, as did the fact that sustainability is such an important priority for both organisations.”